About ASEA!
Welcome to ASEA – one of the most reliable and pioneering wellness companies that redefine health at the cellular level. ASEA is based on a simple yet meaningful mission – to empower people to live more brighter, healthier, and vibrant life through redox signaling technology.
Since our inception, we have been dedicated to transparency and the highest standards of product integrity. We believe that true wellness starts at the cellular level – and trust us, we are here to prove it.
Our Journey
ASEA is a renowned skincare brand, committed to elevating personal beauty through meticulous research and a broad range of products.
By valuing this concept, ASEA was founded in 2009 by three entrepreneurs – Verdis Norton, Tyler Norton, and James Pack. With years of leadership experience in global business, the trio came together to create something truly beautiful and revolutionary. Their brand ethos revolves around the concept that achieving healthy and vibrant skin is a great milestone.
Since then, the brand has continued to lead the industry with a science-backed approach to health, beauty, and wellness.
The breakthroughs were just the beginning
Life-changing technology discovered
ASEA founders Verdis and Tyler Norton see the potential in a revolutionary redox technology developed by a biotech company and acquire it.
Bottling the potential of redox
Historically only manufactured in small quantities, a team of researchers spends months finding a way to scale the production of redox signaling potential in a shelf-stable form. This innovation leads to the world’s first cell signaling supplement.
The momentum begins
ASEA operations begin in Salt Lake City, with hundreds attending our first leadership summit and our first incentive retreat.
Global expansion = amplified impact
By 2012, ASEA markets extend beyond the United States and include Canada, Italy, France, Ireland, Slovenia, Spain, the United Kingdom, the Netherlands, Germany, Austria, Hungary, and Norway.
Production power comes in-house
RENU28® Gel puts redox tech into body and skin care
Launch of the Advancing Life® Foundation
Life-changing technology discovered
ASEA relocates to a new, state-of-the art corporate office.
ASEA® VIA® nutritional supplements launch
ASEA VIA® Omega joins the nutritional lineup
In 33 global markets, and counting
Changing the world, one market — and one life — at a time
34
Global markets
33M+
750k+
Australia
Est. 2014
Austria
Est. 2012
Belgium
Est. 2013
Canada
Est. 2010
Croatia
Est. 2013
Czech Republic
Est. 2014
Denmark
Est. 2013
Fineland
Est. 2014
France
Est. 2012
Germany
Est. 2012
Hong Kong
Est. 2017
Hungary
Est. 2012
Indonesia
Est. 2024
Ireland
Est. 2012
Italy
Est. 2012
Malaysia
Est. 2021
Mexico
Est. 2014
Netherlands
Est. 2012
New Zealand
Est. 2014
Norway
Est. 2012
Philippines
Est. 2019
Poland
Est. 2017
Portugal
Est. 2014
Romania
Est. 2013
Singapore
Est. 2017
Slovakia
Est. 2014
Slovenia
Est. 2013
Spain
Est. 2017
Sweden
Est. 2014
Switzerland
Est. 2013
Taiwan
Est. 2018
Thailand
Est. 2019
United Kingdom
Est. 2012
United States
Est. 2009
What We Stand for?
ASEA is a brand that crafts luxurious yet affordable skincare solutions, catering tothe diverse needs of individuals.
Innovation
Authenticity
Staying true to our mission and delivering real, proven results.
Community
Empowerment
Sustainability
What Makes ASEA Different?
Here’s what sets us apart from others
Global Presence, Local Impact
From our headquarters in Pleasant Grove, Utah, we have grown into a global brand that takes pride in serving customers in more than 30 countries across five continents.
People from Australia, Canada, Denmark, Belgium, France, and Croatia trust our products, as we have impacted hundreds of thousands of lives since inception.
Join the Movement
ASEA is not just a company. It’s a global movement of people committed to improving health, expanding human potential, and sharing the power of redox signaling.
Whether you’re here to experience the benefits of our products or to explore the business opportunity, we welcome you to the ASEA family.
Let’s redefine what it means to be truly well—one cell at a time.
