To Empower People to Live Healthier and More Purposeful Lives!
Guided by our key values, Humanity, growth, authenticity, resolve, sustainability, collaboration, performance, and innovation – we are committed to building a global culture rooted in integrity and lasting impact. Our principles guide every decision we make and drive us to uplift and strengthen communities worldwide.
Our core values
Humanity
At ASEA, respecting every person’s worth and dignity is our first priority. That’s why we foster a culture of kindness and compassion, uplifting others through service and support.
Growth
We always encourage personal and professional development while supporting an innovative and forward-thinking approach. We offer incredible tools and resources for learning.
Authenticity
Communicating openly and truthfully is another core value. We are always being real, not rehearsed, in every interaction. Our team builds trust through consistency, and we encourage vulnerability and honesty.
Resolve
Facing challenges with courage and confidence is our specialty. We stay committed during uncertainties and make bold decisions when needed. Our team holds firm to principles and purpose and adapts without compromising integrity.
Sustainability
We make decisions for long-term benefits. We prefer to reduce waste and optimize resources, and create lasting value for stakeholders. We invest in future-ready solutions and promote health, balance, and resilience.
Collaboration
We value teamwork across all departments and share ideas openly and constructively. We celebrate team wins and not just individual victories. Above all, we solve problems together, and not in silos.
Performance
We set clear goals to deliver results and measure success through meaningful impact. Our team stays accountable at every level and strives for excellence in every task. We recognize and reward achievements.
Innovation
We think creatively to solve real-world problems and embrace change as an opportunity. We also encourage experimentation and new ideas and stay ahead of the curve in technology.
We’re a wellness company founded on—and fueled by—human potential. Based in Utah and spanning worldwide, ASEA is a pioneering leader in cellular health. ASEA is the first to bring to market revolutionary redox signaling molecules, helping your cells work together as they’re meant to do. ASEA prides itself on strengthening people, one product and one possibility at a time.
We power potential®
